God is _____

FASHION

Category

Merchandise

Client

Scary But Beautiful

Everkind, an ecommerce website with a focus on clear product storytelling

Background

God is ____

God Is ____ was designed to invite the wearer into the creative process. Inspired by the many names of God throughout Scripture, each garment features illustrated patches representing names such as Elohim, El Elyon, Jehovah Shalom, Messiah, and Immanuel. The signature blank patch on the front gives every owner the opportunity to complete the statement, "God is ____," making each garment a personal testimony of who God has been in their life. On the back, the blank patches are intentionally arranged in the shape of a cross, symbolizing that every testimony ultimately points back to Christ. Following the overwhelming response to the original release, we expanded the concept into multiple colorways and silhouettes, allowing the collection to grow while preserving the story at its core.